[larkine]

The niche matters way more than anything else. A lot of people go after whatever’s trending on TikTok and by the time they’ve sorted out a supplier the trend’s already dead. Seasonal stuff is another trap, looks like demand but it’s gone in six weeks. Products people buy more than once is where things hold up over time. AliExpress order counts and review patterns give you a rough read on what actually has consistent buyers behind it.